Tag: advertising & pr

Idea Management

How to get to a treasure chest full of ideas as innovative ideas emerge? First it requires a good base: an open corporate culture and an innovation-friendly climate, based on risk, continuous desire to learn and a high fault tolerance. Then it concerns quickly inspiring processes and creative possibilities. The best ideas are the employees and the customers. Who wants to systematically develop new features, designed for example: innovation workshops together with customers, so that benefits not only the company, but also the customers learn from each other regular, extended, informal creative breakfasts with brainstorming creative sessions under expert guidance with appropriate creative techniques in a creative place outside the company, preferably in a special creative space, a creative zone in the intranet with forums can an ideas fair, where the employees present their wildest ideas and evaluate, Innovation blog and ideas wiki. Thank God the interactive Web 2.0 technologies have the portly Suggestion with its bureaucratic bodies and tough assessment procedures already largely replaced. Meanwhile, many companies use corporate wikis as knowledge platform, to all interested employees on grassroots way to a continuous idea gathering, enrich, participate in evaluating and implementing. Yes butter or why notter? Good ideas are very fragile. A stiff breeze blowing against often them and their creators, because it have to defend against so many brakeman and naysayers.

Each change has known parties, insulted, patients and advocates. It includes risks and chances of success, releases hopes and fears. First, it requires insight, then letting go say goodbye to love gained routines and finally open-mindedness for new. But discouragement or power play stifle often any creative thinking in the bud. In some organizations, it has something of a tradition that the first reaction to a proposal is always negative. There are the Worriers, the are first loudly to Word report (May) that smell danger everywhere and implode every best proposal.