Interest of the creative economy in areas and real estate with urban potential shifts in trends concerns whose impact on the surroundings, i.e. an intense consideration of interactions in the site structure for the real estate industry. All the major players such as municipality, project developers, operators, investors, retailers, service providers or representatives can network a site record. For the most part, the entire assets of the German economy consists of the assets invested in real estate. A finding that is transferable analog on sites. The real estate industry is wide fanned (architects, engineers, tenant, landlord, brokers, managers, construction supervisors, city planners and others) and fairly structured.
In this industry, informal conditions play a larger role than in other sectors, i.e. personal relations are in the foreground. Here, actors of the cultural and creative industries event -, intermediate – and permanent uses are often interested in such areas and properties, a pronounced urban potential exhibit, whose recycling creates difficulties for purely free-market criteria but. This unplanned unfolding activities use such possibilities as experimentation and testing areas. Ideally facilities such as ramps or support-free rooms (exhibitions) nowhere are there as usual. Long-neglected property can be transferred the appreciation in a process (shop vacancy rate in ground floor zones to the trading-down “with negative downward spiral causing). Not disinterestedly from the perspective of the site development also called young creatives as truffle pigs”. Sometimes special situations and qualities of real estate be discovered only through them.
Another advantage: young creative include the robust user groups, which are often willing, premises with low structural, energetic and technical facilities Quality to take (if the other previously mentioned criteria are correct). See also Jorg Becker: cultural and creative economy in the network of site factors determination of position and effect, ISBN 978-3-8391-1635-7 see here in addition Jorg Becker: site analysis, cultural and creative industries as creative is the site? ISBN 978-3-8391-2058-3. Because despite the crisis, the demand for artistic and creative content, we have to do it, whose often project-based collaborative forms of work also for other sectors of the economy can almost have model character with a real growth industry. Cultural workers are triggers for the site development process. They act as multipliers and similar work with a planting vegetation on nutrient-poor soils. In this picture they are the humus, the nutrient-poor locations”need. On the this refined”other plants, i.e. in sectors of the economy are over viable location. The presented instruments offers all possibilities, the Bridge between the site and -balance sheet of of the creative economy through permanent and continuous tuning ability to create.