New challenges for the recruitment industry a term on everyone’s lips: “Active Sourcing”. For some, it is already buzz word. For others, he describes a new recruiting trend. If you would like to know more then you should visit Glaxo. For some, it is an explosive topic or even a threat of one’s own existence. Fact or dramatization? Currently mainly the recruiting industry, recruitment consultants and recruitment agency, that set will look through the active are from companies with new challenges, seemingly losing a monopoly of their day-to-day feels threatened. However, this service will be worth not less and interchangeable. Why this is so, we are just dealing with this issue want.

Previously we want to clarify what is exactly behind this active-sourcing trend and what does it mean for the relationship between personnel searching businesses, job seekers and recruitment consultants? We try first in a definition: active sourcing is a method of recruitment. Behind it are all active measures to the Identifying and addressing potential employees hide speech of candidates on trade fairs or networking events, etc., like E.g. contact candidates via social media platforms, contact of candidates through mailings, Crucial here is that the action comes from the prospective employer, which the active sourcing over the traditional recruitment methods that were more passive (E.g. switching of jobs), are available, they can even replace. This proactive method of recruitment, we distinguish between addressing targeted by certain potential candidates for specific positions and the response of talent (E.g., alumni) for inclusion in a “pool of candidates” of the company.

In the latter case would not only concrete bodies promptly occupy the company, but also your employer brand strengthening and is so long term secure a competitive advantage in recruiting. The transitions to the employer branding or social media recruiting are fluent. Therefore favours the rapid Development of the social media market of course also the development in the active sourcing: more than twice as many employers as 2010 (49% to 22%) searched for 2013 proactively for new employees in social media.